{"id":1085,"date":"2019-09-19T10:14:56","date_gmt":"2019-09-19T10:14:56","guid":{"rendered":"http:\/\/ceo.com.pl\/en\/?p=1085"},"modified":"2019-09-19T10:14:56","modified_gmt":"2019-09-19T10:14:56","slug":"new-industrial-locations-in-poland-95443","status":"publish","type":"post","link":"https:\/\/ceo.com.pl\/en\/new-industrial-locations-in-poland-95443\/","title":{"rendered":"New industrial locations in Poland"},"content":{"rendered":"<p><strong>The importance of new locations on the industrial real estate market in Poland looks set to rapidly grow &#8211; this is the conclusion that can be drawn from the \u201cSmall town, big deal\u201d report prepared by JLL in cooperation with Hillwood Poland and ManpowerGroup. The so-called Big Five<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a> still remain the growth engine and continuously attract the majority of investments. However, cities such as Konin, Kielce and Cz\u0119stochowa are the rising stars of the Polish industrial market.<\/strong><\/p>\n<p>Experts assessed each of the selected locations according to five main criteria: transport and accessibility, labor market, financial conditions, regional competences and the maturity of the real estate market. Each was given a weight reflecting the significance for the theoretical &#8211; universal type of tenant. Experts from JLL considered transport accessibility and the labor market to be the most important factors, which altogether accounted for 60% of the total location assessment.<\/p>\n<p>In the analysis, which covered 34 centres with cities and their immediate surroundings of over 100,000 residents, the best ratings applied to four of the Big Five locations: Central Poland, Warsaw, Pozna\u0144 and Upper Silesia. Stryk\u00f3w received the highest overall rating with 79%. Less obvious locations also attained good results: Konin and Krak\u00f3w (68% each), Kielce (67%), Legnica-G\u0142ogowski District (66%) as well as Zielona G\u00f3ra, Cz\u0119stochowa and Bydgoszcz (65% each). The top ten most attractive new locations also included W\u0142oc\u0142awek, Tarn\u00f3w and Rzesz\u00f3w (64% each). Wroc\u0142aw was lower down in the rankings as its final score was affected by the low mark it received for the local labor market.<\/p>\n<figure id=\"attachment_1087\" aria-describedby=\"caption-attachment-1087\" style=\"width: 5500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1087\" src=\"http:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Hubert-Michalak-Prezes-Zarz\u0105du-Hillwood-Polska.jpg\" alt=\"Hubert Michalak, Head of Hillwood Poland\" width=\"5500\" height=\"3690\" title=\"\" srcset=\"https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Hubert-Michalak-Prezes-Zarz\u0105du-Hillwood-Polska.jpg 2560w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Hubert-Michalak-Prezes-Zarz\u0105du-Hillwood-Polska-300x201.jpg 300w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Hubert-Michalak-Prezes-Zarz\u0105du-Hillwood-Polska-768x515.jpg 768w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Hubert-Michalak-Prezes-Zarz\u0105du-Hillwood-Polska-1024x687.jpg 1024w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Hubert-Michalak-Prezes-Zarz\u0105du-Hillwood-Polska-696x467.jpg 696w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Hubert-Michalak-Prezes-Zarz\u0105du-Hillwood-Polska-1068x717.jpg 1068w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Hubert-Michalak-Prezes-Zarz\u0105du-Hillwood-Polska-626x420.jpg 626w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Hubert-Michalak-Prezes-Zarz\u0105du-Hillwood-Polska-1920x1288.jpg 1920w\" sizes=\"auto, (max-width: 5500px) 100vw, 5500px\" \/><figcaption id=\"caption-attachment-1087\" class=\"wp-caption-text\">Hubert Michalak, Head of Hillwood Poland<\/figcaption><\/figure>\n<p>\u201cSize-wise, the market in Poland is currently the seventh largest in the EU. Despite the recruitment challenges and rising construction costs, the sector is still rapidly growing, and with the development of road infrastructure, new expansion opportunities can be found in locations which have previously been of little interest. Our analysis of the key location selection criteria by manufacturing and logistics companies has shown that, apart from the five major regional markets, cities like Konin and Kielce also do well. The potential, however, applies not only to relatively large cities, but also to well-located smaller towns, such as Kutno and Cz\u0119stochowa\u201d \u2013 comments <strong>Tomasz Mika, Head of Industrial Poland, JLL.<\/strong><\/p>\n<p>The difference between the first and last place in the ranking is not large, and all of the emerging locations analyzed in the report provide a set of features that means international investors will likely build new facilities in these areas, and local companies will be willing to use these newly constructed warehouses. Below are the top ten new locations:<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1086\" src=\"http:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Developers-becoming-increasingly-interested-in-smaller-towns.png\" alt=\"Developers becoming increasingly interested in smaller towns\" width=\"1341\" height=\"468\" title=\"\" srcset=\"https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Developers-becoming-increasingly-interested-in-smaller-towns.png 1341w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Developers-becoming-increasingly-interested-in-smaller-towns-300x105.png 300w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Developers-becoming-increasingly-interested-in-smaller-towns-768x268.png 768w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Developers-becoming-increasingly-interested-in-smaller-towns-1024x357.png 1024w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Developers-becoming-increasingly-interested-in-smaller-towns-696x243.png 696w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Developers-becoming-increasingly-interested-in-smaller-towns-1068x373.png 1068w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Developers-becoming-increasingly-interested-in-smaller-towns-1203x420.png 1203w\" sizes=\"auto, (max-width: 1341px) 100vw, 1341px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceo.com.pl\/en\/new-industrial-locations-in-poland-95443\/#Smaller_players_enter_the_game\" >Smaller players enter the game<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceo.com.pl\/en\/new-industrial-locations-in-poland-95443\/#The_labor_market_is_crucial_as_always\" >The labor market is crucial as always<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceo.com.pl\/en\/new-industrial-locations-in-poland-95443\/#Find_the_balance\" >Find the balance<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Smaller_players_enter_the_game\"><\/span>Smaller players enter the game<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The \u201cSmall town, big deal\u201d report confirms that the regions that form the Big Five remain the pillars of the Polish industrial market. However, their share, both in demand and supply, has been steadily falling &#8211; from 90% in 2013 to 74% in 2018 in the case of leased space, and from 92% to 83% in terms of existing industrial stock.<\/p>\n<p>\u201cThe growing share of smaller Polish cities in the industrial real estate market is a consequence of transport infrastructure development, which in turn encourages large-scale investments. The Big Five will maintain their dominant position, but there are many indications that in the next few years warehouses will start to appear more often than before in smaller cities. Thanks to the decrease in unemployment, especially in the largest cities, smaller centres are gaining an important advantage in the area of a qualified employment pool. The cost of land is also significant, as it is much more attractive than in the case of major metropolitan areas\u201d \u2013 says <strong>Hubert Michalak, <\/strong><strong>Head of Hillwood Poland.<\/strong><\/p>\n<p>In many new locations, local companies whose existing headquarters no longer meet the quality, technical or location requirements, look to become tenants of modern industrial and production space. We can therefore speak about organic demand, which has not previously been seen.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_labor_market_is_crucial_as_always\"><\/span>The labor market is crucial as always<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The rapid development of the industrial space market is possible in some smaller centres characterized primarily by an attractive and accessible location as well as a sufficient number of potential employees.<\/p>\n<figure id=\"attachment_1088\" aria-describedby=\"caption-attachment-1088\" style=\"width: 3552px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1088\" src=\"http:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Marek-Wr\u00f3bel-Dyrektor-ds.-Kluczowych-Klient\u00f3w-ManpowerGroup.jpg\" alt=\"Marek Wr\u00f3bel, Commercial Director, ManpowerGroup\" width=\"3552\" height=\"2592\" title=\"\" srcset=\"https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Marek-Wr\u00f3bel-Dyrektor-ds.-Kluczowych-Klient\u00f3w-ManpowerGroup.jpg 2560w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Marek-Wr\u00f3bel-Dyrektor-ds.-Kluczowych-Klient\u00f3w-ManpowerGroup-300x219.jpg 300w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Marek-Wr\u00f3bel-Dyrektor-ds.-Kluczowych-Klient\u00f3w-ManpowerGroup-768x560.jpg 768w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Marek-Wr\u00f3bel-Dyrektor-ds.-Kluczowych-Klient\u00f3w-ManpowerGroup-1024x747.jpg 1024w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Marek-Wr\u00f3bel-Dyrektor-ds.-Kluczowych-Klient\u00f3w-ManpowerGroup-324x235.jpg 324w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Marek-Wr\u00f3bel-Dyrektor-ds.-Kluczowych-Klient\u00f3w-ManpowerGroup-696x508.jpg 696w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Marek-Wr\u00f3bel-Dyrektor-ds.-Kluczowych-Klient\u00f3w-ManpowerGroup-1068x779.jpg 1068w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Marek-Wr\u00f3bel-Dyrektor-ds.-Kluczowych-Klient\u00f3w-ManpowerGroup-576x420.jpg 576w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2019\/09\/Marek-Wr\u00f3bel-Dyrektor-ds.-Kluczowych-Klient\u00f3w-ManpowerGroup-1920x1401.jpg 1920w\" sizes=\"auto, (max-width: 3552px) 100vw, 3552px\" \/><figcaption id=\"caption-attachment-1088\" class=\"wp-caption-text\">Marek Wr\u00f3bel, Commercial Director, ManpowerGroup<\/figcaption><\/figure>\n<p>\u201cThe unemployment rate is an important factor in attracting investors to smaller cities. The unemployment rate has been historically lower in major cities such as Warsaw, Pozna\u0144, Wroc\u0142aw and the Tri-City. In contrast, unemployment in smaller industrial cities such as Radom and Elbl\u0105g, which underwent restructuring processes during the 1990s, have been much higher. Human resources in these centers are characterized not only by large numbers, but also by excellent qualifications. However, due to the lack of jobs, many people have left although they would gladly return if there were interesting job offers\u201d \u2013 comments <strong>Marek Wr\u00f3bel, Commercial Director, ManpowerGroup.<\/strong><\/p>\n<p>According to data by ManpowerGroup, which was used for the assessment, recruitment of a 100-person production plant crew would be the shortest in Bia\u0142ystok and would take about 40 days. It would take 50 days in Bielsko-Bia\u0142a, Bydgoszcz, Cz\u0119stochowa, Elbl\u0105g, Gorz\u00f3w, Kalisz as well as in Krak\u00f3w and eastern \u0141\u00f3d\u017a. The longest recruitment, which would take as long as 90 days, would be in Wroc\u0142aw or Warsaw and its suburbs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Find_the_balance\"><\/span>Find the balance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The decision about where to locate, both in terms of production and logistic facilities, depends on a number of factors. Some factors relate to the type of business, and geographical criteria. Other aspects are influenced by a simple economic calculation, in which lease costs are one of the key elements. They result primarily from the location and type of space and are based on current demand and supply trends, land prices and construction costs. These factors also indicate regional differences. The maturity of a given local market is also significant, as it translates into greater choice for tenants. Investment incentives, or more generally &#8211; the investment climate prevailing in a given region &#8211; will serve as additional advantages for a particular market. However, it is worth noting, that transport costs amount to, on average, 50% of the overall cost of the supply chain. The choice of the optimal location for a distribution centre or production plant is even more important for the company&#8217;s operating results. The ranking clearly shows that demand for warehouse space will no longer be so highly concentrated in the five key regions. According to the authors of the report, along with the development of the Polish economy, demand for space will also be generated in smaller centers. The report identifies the strengths of each location so as to create a tool for their assessment by potential investors.<\/p>\n<p>\u201cIn order to make a rational location decision, it is necessary to analyze which of the criteria examined in this publication are the most important for a company&#8217;s activity. Finding the right balance between transportation costs, availability of labour and rental costs is therefore of crucial importance. With a certain degree of flexibility, taking advantage of the opportunities offered by smaller locations may turn out to be an attractive alternative to the Big Five markets\u201d \u2013 summarizes <strong>Jan Jakub Zombirt, Director, Strategic Consulting, JLL.<\/strong><\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> Warsaw, Upper Silesia, Central Poland, Pozna\u0144 and Wroc\u0142aw<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The importance of new locations on the industrial real estate market in Poland looks set to rapidly grow &#8211; this is the conclusion that can be drawn from the \u201cSmall town, big deal\u201d report prepared by JLL in cooperation with Hillwood Poland and ManpowerGroup. The so-called Big Five[1] still remain the growth engine and continuously [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,5],"tags":[2752,321,3086,129,2783,3087,3058,3088,3089,449,2737,2738,324,70,3060,73,451,450,64,74,323,448,133,82,71],"class_list":["post-1085","post","type-post","status-publish","format-standard","has-post-thumbnail","category-real-estate","category-business","tag-apart","tag-bialystok","tag-bielsko-biala","tag-bydgoszcz","tag-contrast","tag-czestochowa","tag-elblag","tag-hubert-michalak","tag-jakub-zombirt","tag-jan-jakub-zombirt","tag-jll","tag-kalisz","tag-kielce","tag-krakow","tag-legnica","tag-lodz","tag-manpowergroup","tag-marek-wrobel","tag-poland","tag-poznan","tag-radom","tag-tomasz-mika","tag-tri-city","tag-warsaw","tag-wroclaw"],"jetpack_publicize_connections":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/posts\/1085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/comments?post=1085"}],"version-history":[{"count":0,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/posts\/1085\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/media\/1087"}],"wp:attachment":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/media?parent=1085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/categories?post=1085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/tags?post=1085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}