<\/span><\/h2>\nDespite sustainable economic growth in Poland, a product price is a key factor that encourages consumers to buy OTC drugs online.<\/p>\n
When purchasing an OTC medicine, young people are most frequently driven by advice from friends or family members, as they do not have much experience in using drugs. In turn, elderly persons more often follow a piece of advice given by a doctor or pharmacist.
\nWhat is crucial for one in three e-buyers is how a given drug works, while every fourth respondent declares buying online exclusively brands they really trust, whereas it strongly depends on income \u2013 the higher the income, the less importance is given to the brand confidence, because a consumer can afford to buy a novelty, even if it appears a failure.
\nLikewise, respondents choose a package size depending on their income \u2013 for less affluent consumers this is less important when buying OTC medications.<\/p>\n
On the other hand, persons with higher income find comprehensible description on the packaging very important.<\/p>\n
* Based on a survey conducted by PMR on a representative sample of adult Poles in January 2017.<\/p>\n
![\"Online](\"http:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2017\/03\/raport1.jpg\" "\\"\\"")
<\/p>\n","protected":false},"excerpt":{"rendered":"
As demonstrated by the latest PMR report entitled \u201cOnline OTC products market in Poland 2017. Market analysis and development forecasts for 2017-2022\u201d, in 2016, an OTC medication was purchased by 7 out of 10 persons in Poland (in various sales channels, with brick-and-mortar pharmacies remaining the main purchase location). Twice fewer people bought a dietary […]<\/p>\n","protected":false},"author":1,"featured_media":246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5,7],"tags":[186,185,187,2691,64],"class_list":["post-244","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-reports-analysis","tag-medicine","tag-otc","tag-pharmacies","tag-pmr","tag-poland"],"jetpack_publicize_connections":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/posts\/244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/comments?post=244"}],"version-history":[{"count":0,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/posts\/244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/media\/246"}],"wp:attachment":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/media?parent=244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/categories?post=244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/tags?post=244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}