{"id":472,"date":"2017-12-22T18:15:06","date_gmt":"2017-12-22T18:15:06","guid":{"rendered":"http:\/\/ceo.com.pl\/en\/?p=472"},"modified":"2017-12-22T18:15:06","modified_gmt":"2017-12-22T18:15:06","slug":"streets-attract-highest-pedestrian-traffic-51325","status":"publish","type":"post","link":"https:\/\/ceo.com.pl\/en\/streets-attract-highest-pedestrian-traffic-51325\/","title":{"rendered":"Which streets attract the highest pedestrian traffic?"},"content":{"rendered":"<div class=\"pr-story-lead\">\n<p class=\"pr-header--xsmall pr-font--sans\"><strong>BNP Paribas Real Estate unveils its Pan-European footfall analysis, the first-ever study of the pedestrian traffic of the prime streets in 23 key cities<\/strong><\/p>\n<\/div>\n<div class=\"pr-story-subheader\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceo.com.pl\/en\/streets-attract-highest-pedestrian-traffic-51325\/#Key_facts_and_figures\" >Key facts and figures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceo.com.pl\/en\/streets-attract-highest-pedestrian-traffic-51325\/#Footfall_top_mass-market_high_streets\" >Footfall top mass-market high streets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceo.com.pl\/en\/streets-attract-highest-pedestrian-traffic-51325\/#Structure_of_downtown_retail_cores\" >Structure of downtown retail cores<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceo.com.pl\/en\/streets-attract-highest-pedestrian-traffic-51325\/#Role_of_tourism\" >Role of tourism<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceo.com.pl\/en\/streets-attract-highest-pedestrian-traffic-51325\/#Footfall_top_luxury_high_streets\" >Footfall top luxury high streets<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceo.com.pl\/en\/streets-attract-highest-pedestrian-traffic-51325\/#About_the_study\" >About the study<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceo.com.pl\/en\/streets-attract-highest-pedestrian-traffic-51325\/#Methodology\" >Methodology<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceo.com.pl\/en\/streets-attract-highest-pedestrian-traffic-51325\/#Focus_on_Warsaw\" >Focus on Warsaw<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3 class=\"pr-header--xsmall pr-header--xsmall-high text--wrap\"><span class=\"ez-toc-section\" id=\"Key_facts_and_figures\"><\/span>Key facts and figures<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div class=\"pr-story-element\">\n<div class=\"pr-text--xxlarge pr-text--xxlarge--serif\">\n<p><strong>United Kingdom, Germany, Spain and France compete for the top 5 positions in the European Top 30 Mass Market.<\/strong><\/p>\n<ul>\n<li>London leads the way with a record value of 13,560 pedestrians per hour in Oxford Street.<\/li>\n<li>The survey highlights the strength of the main German regional capitals, with Munich and Frankfurt being in the Top 5.<\/li>\n<li>Notably, Spain with Madrid (3<sup>rd<\/sup>) and Barcelona (6<sup>th<\/sup>) has a total of five streets in the Top 10.<\/li>\n<li>France\u2018s iconic Avenue des Champs Elys\u00e9es closes the Top 5 with around 10,300 pedestrians per hour.<\/li>\n<\/ul>\n<p><strong>As regards Top 20 luxury high streets, the Top 5 figures are recorded by France, Spain, UK and, a step behind, Denmark.<\/strong><\/p>\n<ul>\n<li>These streets are \u201ciconic\u201d walkway precincts which enjoy a high degree of tourist activity.<\/li>\n<li>Genuine luxury prime streets are dominated by Italy with Rome\u2019s Via Condotti.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"pr-story-header\">\n<h3 class=\"pr-header--small pr-header--small-bold text--wrap\"><span class=\"ez-toc-section\" id=\"Footfall_top_mass-market_high_streets\"><\/span>Footfall top mass-market high streets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div class=\"pr-story-image-container\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-473\" src=\"http:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2017\/12\/large_Europe_list_1.png\" alt=\"large_Europe_list_1\" width=\"337\" height=\"712\" title=\"\" srcset=\"https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2017\/12\/large_Europe_list_1.png 337w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2017\/12\/large_Europe_list_1-142x300.png 142w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2017\/12\/large_Europe_list_1-199x420.png 199w\" sizes=\"auto, (max-width: 337px) 100vw, 337px\" \/><\/div>\n<div class=\"pr-story-subheader\">\n<h3 class=\"pr-header--xsmall pr-header--xsmall-high text--wrap\"><span class=\"ez-toc-section\" id=\"Structure_of_downtown_retail_cores\"><\/span>Structure of downtown retail cores<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div class=\"pr-story-paragraph\">\n<div class=\"pr-text--xxlarge pr-text--xxlarge--serif\">A correlation links the footfall to the spatial structure of city core areas. Where cities present a single retail core, focused on 2 to 3 prime streets, highest numbers are achieved on these streets (Munich, Dublin, the Scandinavian cities, Prague and Zurich for example). Inversely, due to their large catchment areas, London, Berlin and Paris do not have a single core but rather have multiple clusters; hence they achieve a record footfall on their two iconic and most visible streets while more \u201cmodest\u201d traffic \u2013 nonetheless good performances for retailers \u2013 is achieved for the remaining clusters.<\/div>\n<\/div>\n<div class=\"pr-story-paragraph\">\n<div class=\"pr-text--xxlarge pr-text--xxlarge--serif\">Transport hubs and urban regeneration play a key role in heavy generation of footfall figures. Prime streets located near transport hubs -like Oslo and Helsinki- take advantage of the flows from these hubs. Urban regeneration creates not only an improved shopping environment, but also rejuvenates the market supply by attracting new retailers and investors. Warsaw, Vienna and Lisbon have recently experienced such outcomes. New retail schemes develop flows as well, they can even shift the retail focal point as seen in Amsterdam.<\/div>\n<\/div>\n<div class=\"pr-story-subheader\">\n<h2 class=\"pr-header--xsmall pr-header--xsmall-high text--wrap\"><span class=\"ez-toc-section\" id=\"Role_of_tourism\"><\/span>Role of tourism<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"pr-story-paragraph\">\n<div class=\"pr-text--xxlarge pr-text--xxlarge--serif\">Alongside the major metropolitan areas, a group of smaller cities boast a worthy position in terms of flows. The cities include for example Vienna, Dublin, Zurich and Stockholm which feature in the Top 20 of mass-market prime streets. The local economic and cultural character of these towns has a significant impact on these numbers. However, tourism clearly stands out as a key driver of footfall, all the more so as counting was undertaken in June, when tourism enters the peak periods and sunshine hours are at a maximum in Scandinavia.<\/div>\n<\/div>\n<div class=\"pr-story-header\">\n<h2 class=\"pr-header--small pr-header--small-bold text--wrap\"><span class=\"ez-toc-section\" id=\"Footfall_top_luxury_high_streets\"><\/span>Footfall top luxury high streets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"pr-story-paragraph\">\n<div class=\"pr-text--xxlarge pr-text--xxlarge--serif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-474\" src=\"http:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2017\/12\/large_Europe_list_2.png\" alt=\"large_Europe_list_2\" width=\"319\" height=\"520\" title=\"\" srcset=\"https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2017\/12\/large_Europe_list_2.png 319w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2017\/12\/large_Europe_list_2-184x300.png 184w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2017\/12\/large_Europe_list_2-258x420.png 258w\" sizes=\"auto, (max-width: 319px) 100vw, 319px\" \/>In the luxury high street sector, the Top 5 figures are recorded by France, Spain, UK and, a step behind, Denmark. The top five streets are \u201ciconic\u201d walkway precincts which enjoy a high degree of tourist activity.<\/div>\n<\/div>\n<div class=\"pr-story-paragraph\">\n<div><\/div>\n<div class=\"pr-text--xxlarge pr-text--xxlarge--serif\">In addition, they are not \u201cpure\u201d luxury as their offers cover the entire range from mass-market to luxury; hence the heavy footfall is made up of a full extent of customer profiles both local and visitors. Genuine luxury prime streets are dominated by Italy: Rome\u2019s Via Condotti which leads to Piazza di Spagna is the top luxury spot in terms of footfall.<\/div>\n<\/div>\n<div class=\"pr-story-header\">\n<h4 class=\"pr-header--small pr-header--small-bold text--wrap\"><span class=\"ez-toc-section\" id=\"About_the_study\"><\/span>About the study<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/div>\n<div class=\"pr-story-paragraph\">\n<div class=\"pr-text--xxlarge pr-text--xxlarge--serif\">Significant differences in the number of passers-by have implications for customer conversion and with it sales-potential. Retail investors rely on this information together with other data and examinations to formulate their expansion strategy and to identify particular locations of interest. This Pan-European Footfall analysis is aimed at providing a one-off \u201cpicture\u201d of the prime streets in 23 key global and lifestyle cities. Pedestrian traffic is one of the prime indicators of retail strength, albeit not sufficient in its own right to be a fully determinant driver. The fundamental measure of a successful retail area is the conversion of pedestrian flows into purchases. Indeed, in some areas of lesser footfall such as for example luxury precincts, high store turnovers can occur despite the lower flows.<\/div>\n<\/div>\n<div class=\"pr-story-header\">\n<h3 class=\"pr-header--small pr-header--small-bold text--wrap\"><span class=\"ez-toc-section\" id=\"Methodology\"><\/span>Methodology<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div class=\"pr-story-paragraph\">\n<div class=\"pr-text--xxlarge pr-text--xxlarge--serif\">This first-ever study has been co-ordinated by the Research and Leasing teams of BNP Paribas Real Estate across 23 cities throughout Europe. It was activated on Saturday the 10th of June 2017 between the hours of 14:00 and 16:00 or peak hours, taking into account the cultural trading differences of cities. Each city was divided into \u201cMass-Market to Upmarket\u201d and \u201cLuxury\u201d categories and between 3 and 10 streets were selected, depending on scale and population of the city.<\/div>\n<\/div>\n<div class=\"pr-story-paragraph\"><\/div>\n<div class=\"pr-story-header\">\n<h3 class=\"pr-header--small pr-header--small-bold text--wrap\"><span class=\"ez-toc-section\" id=\"Focus_on_Warsaw\"><\/span>Focus on Warsaw<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div class=\"pr-story--middle js-story-middle-hero\">\n<div class=\"js-middle-hero-element\">\n<div class=\"js-middle-hero-content pr-sstory-middle-hero-content\">\n<div class=\"pr-middle-hero__background\">\n<div class=\"pr-story-middle-hero--desktop pr-middle-hero__overlay flex flex--middle flex--center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"pr-story-paragraph\">\n<p><strong>Marsza\u0142kowska Street<\/strong>\u00a0records the highest footfall due to a strategic location at the crossing of two major avenues in Warsaw. Flows are enhanced by Wars Sawa Junior mass-market department store with brands like TK Maxx, H&amp;M, Zara, Home&amp;You, Carrefour, Mango, Empik and C&amp;A.<\/p>\n<\/div>\n<div class=\"pr-story-paragraph\">\n<div class=\"pr-text--xxlarge pr-text--xxlarge--serif\"><strong>Nowy \u015awiat\u00a0<\/strong>records second-best footfall volumes. This former Royal route, a favourite touristic thoroughfare, leads to the prime Old Town touristic square and takes advantage of direct proximity to the University.<\/div>\n<\/div>\n<div class=\"pr-story-paragraph\">\n<div><\/div>\n<div class=\"pr-text--xxlarge pr-text--xxlarge--serif\"><strong>Plac Trzech Krzy\u017cy<\/strong>\u00a0is the most exclusive precinct, close to the Parliament, the Stock Exchange, embassies and consulates. It forms a mix of leisure\/catering and luxury retail destination in a prestigious location.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>BNP Paribas Real Estate unveils its Pan-European footfall analysis, the first-ever study of the pedestrian traffic of the prime streets in 23 key cities Key facts and figures United Kingdom, Germany, Spain and France compete for the top 5 positions in the European Top 30 Mass Market. London leads the way with a record value [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8],"tags":[2801,2799,178,2723,2724,81,2771,2877,279,181,2923,2841,284,2688,314,177,175,2754,172,286,2778,333,82],"class_list":["post-472","post","type-post","status-publish","format-standard","has-post-thumbnail","category-real-estate","tag-amsterdam","tag-barcelona","tag-berlin","tag-bnp-paribas","tag-bnp-paribas-real","tag-bnp-paribas-real-estate","tag-carrefour","tag-catering","tag-denmark","tag-dublin","tag-empik","tag-frankfurt","tag-italy","tag-leasing","tag-london","tag-madrid","tag-paris","tag-play","tag-prague","tag-spain","tag-teams","tag-united-kingdom","tag-warsaw"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/posts\/472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/comments?post=472"}],"version-history":[{"count":0,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/posts\/472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/media\/220"}],"wp:attachment":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/media?parent=472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/categories?post=472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/tags?post=472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}