{"id":5115,"date":"2026-04-28T09:37:35","date_gmt":"2026-04-28T09:37:35","guid":{"rendered":"https:\/\/ceo.com.pl\/en\/?p=5115"},"modified":"2026-04-28T09:37:35","modified_gmt":"2026-04-28T09:37:35","slug":"warsaw-among-top-performing-hotel-markets-in-central-and-eastern-europe-23594","status":"publish","type":"post","link":"https:\/\/ceo.com.pl\/en\/warsaw-among-top-performing-hotel-markets-in-central-and-eastern-europe-23594\/","title":{"rendered":"Warsaw Among Top-Performing Hotel Markets in Central and Eastern Europe"},"content":{"rendered":"<p>Warsaw remains one of the strongest hotel markets in Central and Eastern Europe, according to the latest analysis by international advisory firm Cushman &amp; Wakefield. In 2025, the Polish capital recorded one of the highest RevPAR growth rates among CEE-6 cities, while also leading the region in terms of hotel room supply growth.<\/p>\n<p>Experts point to stable capitalization rates for prime hotel assets in Warsaw and growing investor activity across the region as factors supporting a positive outlook for the capital\u2019s hospitality market.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceo.com.pl\/en\/warsaw-among-top-performing-hotel-markets-in-central-and-eastern-europe-23594\/#Warsaw_among_regional_growth_leaders\" >Warsaw among regional growth leaders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceo.com.pl\/en\/warsaw-among-top-performing-hotel-markets-in-central-and-eastern-europe-23594\/#Warsaw_leads_new_hotel_supply_in_the_CEE-6_region\" >Warsaw leads new hotel supply in the CEE-6 region<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceo.com.pl\/en\/warsaw-among-top-performing-hotel-markets-in-central-and-eastern-europe-23594\/#Hotel_investment_market_in_the_region_accelerates\" >Hotel investment market in the region accelerates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceo.com.pl\/en\/warsaw-among-top-performing-hotel-markets-in-central-and-eastern-europe-23594\/#Capitalization_rates_remain_stable\" >Capitalization rates remain stable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceo.com.pl\/en\/warsaw-among-top-performing-hotel-markets-in-central-and-eastern-europe-23594\/#European_investor_sentiment_supports_hotels_but_selectivity_is_rising\" >European investor sentiment supports hotels, but selectivity is rising<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Warsaw_among_regional_growth_leaders\"><\/span>Warsaw among regional growth leaders<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to Cushman &amp; Wakefield\u2019s \u201cMarketbeat CEE-6 Hospitality H2 2025\u201d report, the CEE-6 region recorded RevPAR growth of 8.9% year on year in 2025. This was supported by a 4.6% increase in ADR and a 2.7 percentage point rise in occupancy.<\/p>\n<p>At city level, Bucharest and Warsaw achieved the strongest RevPAR growth in 2025, while Prague and Budapest maintained their leading positions in terms of the absolute level of this indicator.<\/p>\n<p>\u201cThis is a very important signal for the Warsaw market. The fact that Warsaw is among the region\u2019s leaders in terms of RevPAR growth, while also recording an increase in supply, confirms its role as one of the most important hotel markets in Central and Eastern Europe. The capital is now showing that its growth is not merely the result of a post-pandemic rebound, but reflects lasting demand fundamentals and the growing maturity of the hotel market. This is visible both in operational performance and in sustained investor interest,\u201d said Maciej Pro\u0144czuk, Senior Consultant, Hospitality &amp; Alternatives CEE &amp; SEE and hotel market expert at Cushman &amp; Wakefield.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Warsaw_leads_new_hotel_supply_in_the_CEE-6_region\"><\/span>Warsaw leads new hotel supply in the CEE-6 region<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the second half of 2025, around 14 hotels and serviced apartment properties opened in the capitals of the CEE-6 countries, offering a total of approximately 1,130 rooms and apartments. According to Cushman &amp; Wakefield, total room supply in the region increased by 2.7% year on year.<\/p>\n<p>Warsaw made the largest contribution to this growth, with hotel room supply rising by 5.5%. It was followed by Budapest, where supply increased by 2.8%, and Prague, with growth of 2.2%. This trend is expected to continue in 2026, with Warsaw likely to remain the leader in further supply growth.<\/p>\n<p>\u201cWarsaw stands out both in terms of the scale of new supply and the quality of projects entering the market. This shows that the capital remains an important reference point for the development of the hotel sector in the region, attracting the interest of developers and investors implementing new projects,\u201d added Pro\u0144czuk.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hotel_investment_market_in_the_region_accelerates\"><\/span>Hotel investment market in the region accelerates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hotel investment activity in Central and Eastern Europe rebounded strongly in 2025. Transaction volume increased by 170% year on year, reaching EUR 1.16 billion. According to Cushman &amp; Wakefield\u2019s database, 44 hotels comprising 6,974 rooms were sold across the region, with the average price per room reaching EUR 167,200.<\/p>\n<p>Upper Upscale and Upscale hotels accounted for 63% of total investment volume, confirming that investors continue to focus strongly on higher-quality assets.<\/p>\n<p>In Poland, hotel transactions in 2025 amounted to EUR 135 million and covered 12 hotels with a total of 1,652 rooms. In the second half of 2025 alone, hotel investment transaction volume in Poland reached EUR 54 million, representing a decline compared with the highly active second half of the previous year.<\/p>\n<p>Selected larger transactions completed in Poland during this period included the sale of Four Points by Sheraton Warsaw Mokot\u00f3w, a transaction involving a portfolio of two Noli Studios aparthotel properties, and the sale of a portfolio of two B&amp;B hotels.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Capitalization_rates_remain_stable\"><\/span>Capitalization rates remain stable<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2025, moderate yield compression for prime hotel assets was recorded in Prague, Budapest and Bucharest. In Warsaw, as well as in Bratislava and Sofia, capitalization rates remained relatively stable. However, slight compression was observed for the best assets in the most attractive locations.<\/p>\n<p>According to Cushman &amp; Wakefield experts, stabilizing inflation, improved access to financing and capital inflows may support further yield compression in 2026.<\/p>\n<p>\u201cAlthough Warsaw remains a key hotel market in Poland, 2025 clearly showed that transaction activity is no longer limited solely to the capital. This is a signal that the market is developing in an increasingly balanced way, while investors are also looking more closely at regional locations,\u201d commented Pro\u0144czuk.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"European_investor_sentiment_supports_hotels_but_selectivity_is_rising\"><\/span>European investor sentiment supports hotels, but selectivity is rising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The hotel market in Poland, including Warsaw, is also supported by improving investor sentiment across Europe. According to Cushman &amp; Wakefield\u2019s latest \u201cEuropean Hotel Investor Compass\u201d report, 86% of surveyed investors plan to allocate the same amount or more capital to the hotel sector in 2026 than in the previous year.<\/p>\n<p>At the same time, the market is becoming increasingly selective. Investors are placing greater emphasis on asset quality, predictability of operating performance and ESG standards.<\/p>\n<p>Cushman &amp; Wakefield\u2019s survey indicates that investors expect an average price premium of around 4.3% for hotels meeting the highest sustainability criteria. This means that for owners and investors, not only location and brand are gaining importance, but also the technical quality of the building, operational efficiency and the long-term resilience of the asset.<\/p>\n<p>Artificial intelligence is also expected to play a growing role in shaping the hotel market. According to 81% of surveyed investors, AI will have a significant impact on the hospitality industry by 2030 or even earlier. Investors believe that the implementation of AI-based solutions is likely to have the most beneficial impact on limited-service hotels.<\/p>\n<p>Overall, the outlook for Warsaw\u2019s hotel market remains positive. Strong operational performance, continued supply growth, stable prime yields and sustained investor interest suggest that the Polish capital is set to retain its position as one of the leading hotel destinations in Central and Eastern Europe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Warsaw remains one of the strongest hotel markets in Central and Eastern Europe, according to the latest analysis by international advisory firm Cushman &amp; Wakefield. In 2025, the Polish capital recorded one of the highest RevPAR growth rates among CEE-6 cities, while also leading the region in terms of hotel room supply growth. Experts point [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[331],"tags":[2857,2974,151,3121,2754,64,172,2945,2895,82],"class_list":["post-5115","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hospitality-industry","tag-adr","tag-artificial-intelligence","tag-cushman-wakefield","tag-esg","tag-play","tag-poland","tag-prague","tag-sheraton","tag-sofia","tag-warsaw"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/posts\/5115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/comments?post=5115"}],"version-history":[{"count":0,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/posts\/5115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/media\/3116"}],"wp:attachment":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/media?parent=5115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/categories?post=5115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/tags?post=5115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}