{"id":5156,"date":"2026-04-28T20:18:24","date_gmt":"2026-04-28T20:18:24","guid":{"rendered":"https:\/\/ceo.com.pl\/en\/?p=5156"},"modified":"2026-04-28T20:18:24","modified_gmt":"2026-04-28T20:18:24","slug":"polish-housing-market-enters-phase-of-stability-with-upward-price-bias-35781","status":"publish","type":"post","link":"https:\/\/ceo.com.pl\/en\/polish-housing-market-enters-phase-of-stability-with-upward-price-bias-35781\/","title":{"rendered":"Polish Housing Market Enters Phase of Stability with Upward Price Bias"},"content":{"rendered":"<p>It will get more expensive \u2014 this is already the view of 55% of surveyed residents of Poland. According to the latest <em>Real Estate Customer Sentiment Monitor<\/em>, prepared by Kantar for Otodom, hopes for a decline in housing prices over the next 12 months are now rare, with only one in eight respondents expecting such a scenario.<\/p>\n<p>This pessimism is strongly supported by market data. Year on year, from Q1 2025 to Q1 2026, average asking prices for new apartments in Poland\u2019s seven largest cities increased by 6.4%, a result almost twice as high as inflation. Poles also remain closer to the secondary market, while half of those active on the housing market are not looking for an investment opportunity or spectacular returns. They are simply buying for their own needs.<\/p>\n<p>Poles have become accustomed to the idea that housing prices are rising, or at least not falling. This is particularly visible in the largest cities. In Warsaw, the average asking price for a new apartment stood at PLN 19,300 per square metre in March, up 8.8% year on year. On the secondary market, the figure was PLN 18,500 per square metre, 1.7% higher than a year earlier.<\/p>\n<p>As Katarzyna Kuniewicz, Market Research Director at Otodom, noted: \u201cExpectations regarding housing price trends, which are a key factor in the purchase process, did not change quarter on quarter.\u201d<\/p>\n<p>Buyer preferences also remain stable. For 32% of respondents, it does not matter whether an apartment comes from the primary or secondary market, while 21% consider only new-build properties. Across the country, however, the secondary market still clearly dominates, indicated by 47% of surveyed Poles.<\/p>\n<p>\u201cThe stability of demand-side sentiment confirmed in the survey is surprising given the changes that took place in the housing market environment in the first quarter of this year. It seems that the outbreak of the conflict in the Middle East had the greatest impact, followed by rising fuel prices and concerns about a sharp increase in inflation. Although aggregated quarterly data make it difficult to find traces of fears caused by this conflict, the monthly survey on price expectations confirms that in February and March the share of respondents expecting housing prices to fall declined sharply,\u201d Kuniewicz explained.<\/p>\n<p>In March, only 10% of respondents expected housing prices to decline over the next year. This was 9 percentage points less than in December 2025.<\/p>\n<p>As Pawe\u0142 Jarz\u0105bek, Market Research and Analysis Manager at Otodom, added: \u201cAlthough the past month brought a general decline in belief in cheaper housing, men (18%) more often than women (15%) expect a market correction. The difference is small but telling \u2014 even the greater optimists on the housing market sound rather cautious today.\u201d<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceo.com.pl\/en\/polish-housing-market-enters-phase-of-stability-with-upward-price-bias-35781\/#Family_first_return_on_investment_second\" >Family first, return on investment second<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceo.com.pl\/en\/polish-housing-market-enters-phase-of-stability-with-upward-price-bias-35781\/#Price_still_dominates_but_location_is_close_behind\" >Price still dominates, but location is close behind<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Family_first_return_on_investment_second\"><\/span>Family first, return on investment second<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Kantar and Otodom survey shows that Poles buy apartments not only for themselves and not only for rental purposes. Although 50% of respondents are looking for a property for their own use, among investment purchases the family motive is currently the most visible. Securing housing for children or parents was indicated by 14% of respondents, more than the share buying for long-term rental, at 11%.<\/p>\n<p>This trend is strongest among people aged 35\u201355, a generation that often supports both growing children and ageing parents. In this group, 18% of respondents declare this purpose of purchase.<\/p>\n<p>\u201cThis is a clear signal that property in Poland, even when treated as an asset, remains a deeply personal decision. Importantly, caring for others is no longer a stereotypically female topic. The report <em>Happy Home. The Male Faces of Happiness<\/em> shows that men more often than women take care of loved ones. This naturally translates into purchasing decisions,\u201d Jarz\u0105bek said.<\/p>\n<p>The geographical context is also interesting. Residents of northern Poland are much more likely to buy apartments for their own use, with 58% indicating this purpose. As Otodom\u2019s market research and analysis manager noted: \u201cThis runs counter to the intuition that sees seaside properties mainly as rental investments. However, this does not mean reluctance to invest capital in real estate. It is in the north and north-west of the country that the most positive attitude towards investing in apartments was recorded.\u201d<\/p>\n<p>At the same time, Poles rarely treat property purchases as a way to acquire a \u201csecond holiday home\u201d. Only 3% of respondents indicate this as their goal.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Price_still_dominates_but_location_is_close_behind\"><\/span>Price still dominates, but location is close behind<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to the <em>Real Estate Customer Sentiment Monitor<\/em>, for 36% of surveyed Poles, price remains the most important criterion when choosing an apartment. Location follows closely, indicated by 34%.<\/p>\n<p>In the largest cities, however, the balance is completely reversed. There, \u201cwhere\u201d matters more than \u201chow much\u201d. In metropolitan areas with more than 500,000 residents, location is indicated by as many as 45% of respondents, while price falls to second place at 26%.<\/p>\n<p>The larger the city, the greater the openness to new-build housing. Interest in developers\u2019 offers is particularly high in cities with 100,000\u2013499,000 residents, where it reaches 30%.<\/p>\n<p>At the same time, Poles\u2019 relationship with developers remains cautious. Only 17% of respondents consider them trustworthy, while as many as 39% have no opinion on the matter.<\/p>\n<p>However, Katarzyna Kuniewicz noted that the share of people who negatively assess the way developers present and describe their projects is gradually decreasing.<\/p>\n<p>\u201cIn the third quarter of 2025, this group accounted for 55% of respondents, while in the period from January to March 2026 it was already 48%. A growing number of customers assess developers\u2019 information activities neutrally, which may mean that the market is gradually moving towards communication better tailored to buyers\u2019 needs,\u201d Otodom\u2019s Market Research Director concluded.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It will get more expensive \u2014 this is already the view of 55% of surveyed residents of Poland. According to the latest Real Estate Customer Sentiment Monitor, prepared by Kantar for Otodom, hopes for a decline in housing prices over the next 12 months are now rare, with only one in eight respondents expecting such [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8],"tags":[2678,3602,3603,4493,64,2692,82],"class_list":["post-5156","post","type-post","status-publish","format-standard","has-post-thumbnail","category-real-estate","tag-kantar","tag-katarzyna-kuniewicz","tag-otodom","tag-pawel-jarzabek","tag-poland","tag-sharp","tag-warsaw"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/posts\/5156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/comments?post=5156"}],"version-history":[{"count":0,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/posts\/5156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/media\/3657"}],"wp:attachment":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/media?parent=5156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/categories?post=5156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/tags?post=5156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}