{"id":5685,"date":"2026-06-16T11:12:22","date_gmt":"2026-06-16T11:12:22","guid":{"rendered":"https:\/\/ceo.com.pl\/en\/?p=5685"},"modified":"2026-06-16T11:12:22","modified_gmt":"2026-06-16T11:12:22","slug":"chinese-brands-are-reshaping-polands-automotive-market-new-cars-are-replacing-used-imports-99112","status":"publish","type":"post","link":"https:\/\/ceo.com.pl\/en\/chinese-brands-are-reshaping-polands-automotive-market-new-cars-are-replacing-used-imports-99112\/","title":{"rendered":"Chinese Brands Are Reshaping Poland\u2019s Automotive Market. New Cars Are Replacing Used Imports"},"content":{"rendered":"<p>The Polish new passenger car market got off to a very strong start in 2026, continuing the positive purchasing trends seen last year. Despite regulatory challenges, the long-term rental sector, also known as CFM, recorded a sharp increase in its reported fleet, while the Rent a Car sector posted its first growth in a year, clearly signalling the end of a difficult correction period.<\/p>\n<p>In the first quarter of 2026, individual and institutional customers in Poland purchased a total of 151,600 passenger cars, which translated into growth of 6.7 percent year on year. Domestic growth still significantly exceeded the European average, which stood at 4 percent at the end of March. Such strong results in Poland were driven by a combination of the final stage of year-end model sales and intensified sales activity related to the end of the fiscal year for many manufacturers. Across Europe, growth was supported by new and updated tax relief schemes and incentive programmes. At the same time, the downward trend in used car imports is deepening in Poland. This is a direct result of the increasingly broad and competitively priced range of new cars offered by Chinese manufacturers, as well as the resulting price adjustments introduced by other automotive brands, which strongly stimulate consumer purchases.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceo.com.pl\/en\/chinese-brands-are-reshaping-polands-automotive-market-new-cars-are-replacing-used-imports-99112\/#Corporate_financing_under_pressure_from_regulatory_changes\" >Corporate financing under pressure from regulatory changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceo.com.pl\/en\/chinese-brands-are-reshaping-polands-automotive-market-new-cars-are-replacing-used-imports-99112\/#Long-term_rental_a_clear_increase_in_the_vehicle_base\" >Long-term rental: a clear increase in the vehicle base<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceo.com.pl\/en\/chinese-brands-are-reshaping-polands-automotive-market-new-cars-are-replacing-used-imports-99112\/#The_ongoing_transformation_of_drivetrains_and_the_emissions_structure\" >The ongoing transformation of drivetrains and the emissions structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceo.com.pl\/en\/chinese-brands-are-reshaping-polands-automotive-market-new-cars-are-replacing-used-imports-99112\/#Rent_a_Car_a_return_to_growth\" >Rent a Car: a return to growth<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Corporate_financing_under_pressure_from_regulatory_changes\"><\/span>Corporate financing under pressure from regulatory changes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the area of fleet purchases, companies showed a degree of caution linked to new depreciation regulations. In the first quarter of 2026, the growth rate of new car registrations in long-term rental stood at 1.7 percent year on year, giving this form of financing a 21.3 percent share of corporate car purchases. Other forms of financing, including cash purchases, loans and leasing loans, accounted for 78.7 percent of corporate vehicle deliveries and recorded growth of 7.6 percent year on year. This division was also influenced by postponed purchasing decisions among companies whose financial year ended in March, as well as broader regulatory and economic uncertainty among business customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Long-term_rental_a_clear_increase_in_the_vehicle_base\"><\/span>Long-term rental: a clear increase in the vehicle base<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The total active fleet in Full Service Leasing, or FSL, increased by 11.3 percent year on year in the first quarter of 2026.[1] Experts from the Polish Vehicle Rental and Leasing Association, PZWLP, emphasise that the rental market is developing quite dynamically, even reaching double-digit annual growth in terms of the financed and active fleet. The sector\u2019s relative resilience to external factors, unfavourable changes in the economic environment and the popularity of a product that provides financial stability for users were confirmed once again in the latest quarter.<\/p>\n<p>Anna Makarewicz, Member of the Management Board of PZWLP, said:<\/p>\n<p>\u201cDespite the relatively good results recorded in the first quarter, the entire CFM industry has to face challenges of a much more fundamental and structural nature. We are seeing an unprecedented and very difficult market accumulation of several powerful factors. On the one hand, there is continued price pressure from Chinese brands and overstocked vehicle inventories at dealers representing traditional manufacturers, which is generating high discounts and aggressive sales campaigns for brand-new cars. On the other hand, the market was strongly affected by the escalation of the international situation and the crisis in the Strait of Hormuz related to Iran. This geopolitical shock affected not only regulated fuel prices, but also drastically destabilised the secondary market for used combustion-engine cars, which make up the vast majority of our fleets. As a result of this global turmoil, the value of used cars on the market fell sharply. This development directly affects a key element and at the same time the greatest risk built into the CFM business model, namely the residual values of vehicles after contracts expire. Rental companies will be forced to radically review and adjust their previous expectations regarding the final value of cars. This may translate into noticeably weaker business growth dynamics for the entire sector in the coming quarters. At the same time, regardless of current macroeconomic turbulence, as PZWLP we are actively and consistently participating in consultations on the EU draft Clean Corporate Vehicles Regulation. We are working to ensure that the energy transition is based on market realities and a reliable assessment of total cost of ownership, rather than on drastic requirements detached from reality.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_ongoing_transformation_of_drivetrains_and_the_emissions_structure\"><\/span>The ongoing transformation of drivetrains and the emissions structure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Petrol-powered cars continue to dominate CFM fleets, accounting for 56.3 percent of the vehicle park, with growth of 13.7 percent year on year. The fastest-growing segment is zero- and low-emission vehicles, including hybrids and fully electric cars, which together already account for 19.3 percent of the entire PZWLP fleet and are growing at a rate of as much as 51.3 percent year on year. Within this group, purely electric vehicles, or BEVs, are growing the fastest. Their share rose to 6.8 percent, with annual growth of around 103.0 percent. The share of diesel vehicles currently stands at 24.4 percent and fell by 10.3 percent year on year.<\/p>\n<p>The larger number of companies reporting detailed emissions data made it possible to determine more precisely the average CO2 emissions of new vehicles purchased in the first quarter of 2026. For passenger cars, the figure was 123.8 g\/km, up 23.4 percent year on year, while for light commercial vehicles of up to 3.5 tonnes it reached 145.3 g\/km, down 5.9 percent year on year.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Rent_a_Car_a_return_to_growth\"><\/span>Rent a Car: a return to growth<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After a difficult period of several quarters of fleet corrections and optimisation, the Rent a Car industry recorded the long-awaited rebound. In the first quarter of 2026, the sector posted its first year-on-year growth in four quarters, at 6.3 percent. This signals market stabilisation. The change reflects growing demand among entrepreneurs for highly flexible mobility solutions that allow them to respond efficiently to the still-changing regulatory and market environment.<\/p>\n<p>Pawe\u0142 Pi\u00f3rkowski, President of the Management Board of PZWLP, said:<\/p>\n<p>\u201cAs expected, the beginning of 2026 has brought a clear and long-awaited recovery in the Rent a Car industry. Growth of 6.3 percent year on year closes a difficult period of restructuring vehicle bases. We can clearly see that the improvement in the RaC sector\u2019s results is going hand in hand with the gradual return of the entire Polish economy to a path of stable growth. In the face of regulatory uncertainty, fleet managers and entrepreneurs are looking much more favourably at short-term and medium-term rental services, or STR and MTR, appreciating their flexibility and the absence of long-term financial commitments. Although the pace of the energy transition, the development of mass infrastructure and total cost of ownership remain challenges, the stabilising Rent a Car market is gaining strong operational foundations for the coming months of this year.\u201d<\/p>\n<p>[1] Starting from the first quarter of 2026, PZWLP, in cooperation with IBMR Samar, the partner responsible for collecting and processing reported statistical data, revised the definition and method of presenting the collected statistical data. The revision included new members who have recently joined the association and updated the assumptions behind the definitions of the presented data. The new reporting model reflects today\u2019s market realities and the dynamics of the industry much more accurately. Under the previously used reporting model, the growth rate of the financed active fleet for the period described would have been 9.4 percent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Polish new passenger car market got off to a very strong start in 2026, continuing the positive purchasing trends seen last year. Despite regulatory challenges, the long-term rental sector, also known as CFM, recorded a sharp increase in its reported fleet, while the Rent a Car sector posted its first growth in a year, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2652],"tags":[2767,2909,2688,4651,64,4652,131,4347,2692],"class_list":["post-5685","post","type-post","status-publish","format-standard","has-post-thumbnail","category-automotive","tag-element","tag-iran","tag-leasing","tag-pawel-piorkowski","tag-poland","tag-pzwlp","tag-rental-market","tag-samar","tag-sharp"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/posts\/5685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/comments?post=5685"}],"version-history":[{"count":1,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/posts\/5685\/revisions"}],"predecessor-version":[{"id":5686,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/posts\/5685\/revisions\/5686"}],"wp:attachment":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/media?parent=5685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/categories?post=5685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/tags?post=5685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}