{"id":718,"date":"2018-08-06T03:58:04","date_gmt":"2018-08-06T03:58:04","guid":{"rendered":"http:\/\/ceo.com.pl\/en\/?p=718"},"modified":"2018-08-06T03:58:04","modified_gmt":"2018-08-06T03:58:04","slug":"arcona-capital-introducing-new-brand-to-the-polish-retail-market-82418","status":"publish","type":"post","link":"https:\/\/ceo.com.pl\/en\/arcona-capital-introducing-new-brand-to-the-polish-retail-market-82418\/","title":{"rendered":"Arcona Capital introducing new brand to the Polish retail market"},"content":{"rendered":"<p><strong><em>TU\u017b TU\u017b is a new brand for retail projects. Setting up the brand is another step in Arcona Capital business development in Poland. Buller &amp; Frye was responsible for the new branding. First rebranded project is one in Piotrk\u00f3w Trybunalski, where after partial recommercialization, TU\u017b TU\u017b Piotrk\u00f3w Trybunalski is just opened at Aleja Wojska Polskiego.<\/em><\/strong><\/p>\n<p>The need for convenience shopping is still growing. Such retail projects fit very well into recent market trends, answering clients\u2019 expectations, especially in smaller towns. Arcona Capital investment fund, trying to address those needs brought to live new brand TU\u017b TU\u017b. Brand creation was coordinated by the Warsaw office of Arcona.<\/p>\n<p>\u201cCreating new brand was one of our strategic aims when we purchased our Polish retail properties portfolio. We would like to highlight the characteristic of our assets. We would like to be available, nearby &#8211; we want to be \u201ctu\u017c tu\u017c\u201d \u2013 says Mateusz Siejka, managing director Arcona Capital Poland. Created by Buller &amp; Frye branding concept is based on local Polish naming. Blue &amp; green colours intend to be fresh and optimistic.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #tdi_1  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2018\/08\/TuzTuz_foto_4-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2018\/08\/TuzTuz_foto_3-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item3 {\r\n                        background: url(https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2018\/08\/TuzTuz_foto_2-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item4 {\r\n                        background: url(https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2018\/08\/TuzTuz_foto_1-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                <\/style>\r\n\r\n                <div id=\"tdi_1\" class=\"td-gallery td-slide-on-2-columns\">\r\n                    <div class=\"post_td_gallery\">\r\n                        <div class=\"td-gallery-slide-top\">\r\n                           <div class=\"td-gallery-title\"><\/div>\r\n\r\n                            <div class=\"td-gallery-controls-wrapper\">\r\n                                <div class=\"td-gallery-slide-count\"><span class=\"td-gallery-slide-item-focus\">1<\/span> of 4<\/div>\r\n                                <div class=\"td-gallery-slide-prev-next-but\">\r\n                                    <i class = \"td-icon-left doubleSliderPrevButton\"><\/i>\r\n                                    <i class = \"td-icon-right doubleSliderNextButton\"><\/i>\r\n                                <\/div>\r\n                            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               <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item3\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2018\/08\/TuzTuz_foto_2.jpg\" title=\"TU\u017b TU\u017b Piotrk\u00f3w Trybunalski\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2018\/08\/TuzTuz_foto_2-712x420.jpg\" srcset=\"https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2018\/08\/TuzTuz_foto_2-712x420.jpg 712w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2018\/08\/TuzTuz_foto_2-300x177.jpg 300w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2018\/08\/TuzTuz_foto_2-768x453.jpg 768w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2018\/08\/TuzTuz_foto_2-1024x604.jpg 1024w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2018\/08\/TuzTuz_foto_2-696x411.jpg 696w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2018\/08\/TuzTuz_foto_2-1068x630.jpg 1068w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2018\/08\/TuzTuz_foto_2.jpg 1280w\" sizes=\"(max-width: 712px) 100vw, 712px\" alt=\"TU\u017b TU\u017b Piotrk&oacute;w Trybunalski\" title=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item4\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2018\/08\/TuzTuz_foto_1.jpg\" title=\"TU\u017b TU\u017b Piotrk\u00f3w Trybunalski\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2018\/08\/TuzTuz_foto_1-699x420.jpg\" srcset=\"https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2018\/08\/TuzTuz_foto_1-699x420.jpg 699w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2018\/08\/TuzTuz_foto_1-300x180.jpg 300w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2018\/08\/TuzTuz_foto_1-768x461.jpg 768w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2018\/08\/TuzTuz_foto_1-1024x615.jpg 1024w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2018\/08\/TuzTuz_foto_1-696x418.jpg 696w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2018\/08\/TuzTuz_foto_1-1068x642.jpg 1068w, https:\/\/ceo.com.pl\/en\/wp-content\/uploads\/2018\/08\/TuzTuz_foto_1.jpg 1280w\" sizes=\"(max-width: 699px) 100vw, 699px\" alt=\"TU\u017b TU\u017b Piotrk&oacute;w Trybunalski\" title=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item4\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n<p>First TU\u017b TU\u017b location is Piotrk\u00f3w Trybunalski. Located in the residential area, next to Al. Wojska Polskiego asset (with a tettable area of about 2500 m2 and nearly 100 parking spaces) is of a purely retail characteristic. Tenant mix is planned to secure daily shopping needs of the nearest neighbourhood. There is supermarket \u2013 new food retail operator is Biedronka, there is Rossman, well known Pepco, pharmacy, flower shop, jeweller, press point Inmedio and pet shop. New tenant of TU\u017b TU\u017b Piotrk\u00f3w Trybunalski is also Madej Wr\u00f3bel -butchery chain shop. Savills is the manager of the project. Arcona plans to continue portfolio rebranding in the coming months.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TU\u017b TU\u017b is a new brand for retail projects. Setting up the brand is another step in Arcona Capital business development in Poland. Buller &amp; Frye was responsible for the new branding. First rebranded project is one in Piotrk\u00f3w Trybunalski, where after partial recommercialization, TU\u017b TU\u017b Piotrk\u00f3w Trybunalski is just opened at Aleja Wojska Polskiego. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[2905,2826,294,2985,295,64,317,82],"class_list":["post-718","post","type-post","status-publish","format-standard","has-post-thumbnail","category-companies","tag-arcona-capital","tag-biedronka","tag-mateusz-siejka","tag-pepco","tag-piotrkow-trybunalski","tag-poland","tag-savills","tag-warsaw"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/posts\/718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/comments?post=718"}],"version-history":[{"count":0,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/posts\/718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/media\/719"}],"wp:attachment":[{"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/media?parent=718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/categories?post=718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ceo.com.pl\/en\/wp-json\/wp\/v2\/tags?post=718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}