Companies in the logistics and supply chain sector are looking cautiously at the coming months, yet most still expect demand for warehouse space in Poland to increase. The biggest challenges for the industry remain price pressure, concerns about weakening demand and labour availability, according to the latest CBRE and P3 report, “Logistics and Supply Chain Confidence Index 2025/26”. At the same time, Poland’s investment attractiveness has increased significantly compared with other EU countries. Half of respondents rated it above the European average, compared with less than one third of respondents a year earlier.
According to the CBRE and P3 report, 58% of companies surveyed expect demand for warehouse space to increase in 2026. This represents a slight rise compared with the previous edition of the survey. Logistics operators planning expansion say they are primarily looking for warehouse space in new facilities.
What challenges does the industry face?
The survey shows that price pressure remains the biggest challenge for the logistics and supply chain sector over the next 12 months. It was indicated by 88% of logistics companies and 53% of manufacturing and retail companies operating in Poland.
Respondents are also concerned about weaker demand and lower activity in end-customer markets. A shortage of skilled labour and rising labour costs are considered a challenge by 72% of logistics operators and 43% of manufacturing and retail companies.
Cost control remains a priority
Over the next 12 months, logistics operators will focus mainly on cost control, maintaining their existing customer base and winning new contracts. For manufacturing and retail companies, two areas have remained priorities for the past five years: cost control and the optimisation of operational efficiency.
The third area on which companies will place particular emphasis is technology. Securing supplies of raw materials and components is also high on the corporate priority list, due to geopolitical uncertainty affecting international flows of goods and purchasing strategies.
Sustainability is gaining importance
The CBRE and P3 report also shows that sustainability is becoming increasingly important in logistics. Nearly 70% of companies have already implemented energy-saving solutions in warehouse facilities, while almost one third of respondents plan to do so in the near future.
Among projects planned for implementation by 2027, 45% of respondents intend to extend environmental initiatives to suppliers and subcontractors. A further 43% plan to launch electric vehicle charging stations, while 41% expect to introduce or expand fleets powered by alternative energy sources.
Poland compared with the EU
Representatives of the logistics and supply chain sector participating in the survey were also asked to compare business conditions in Poland with those in other European Union countries. Respondents rated Poland higher than a year earlier in most categories compared with other European markets. The most visible improvement concerned investment attractiveness and the quality of logistics infrastructure.
“In this year’s edition of the survey, Poland recorded a sharp improvement in its assessment in terms of investment attractiveness. The share of ratings above the European average in this category increased to 50% from 28% a year earlier. Respondents also rated the quality and availability of logistics space, supply chain operating costs, and the efficiency of administrative and legislative processes in Poland more favourably than last year. Meanwhile, the process of obtaining building permits was assessed as being in line with the EU average,” says Michał Śniadała, Head of Industrial and Logistics at CBRE.
“The 5.4-point decline in the confidence index for Poland in this year’s survey reflects a trend observed by Analytiqa across European markets. Geopolitical uncertainty, subdued growth expectations and persistent cost pressure continue to weigh on business sentiment across Europe. Companies are operating in a demanding environment, but what is particularly important in Poland’s case is how supply chains are responding to these challenges. Despite the overall deterioration in sentiment, Polish logistics operators, manufacturing companies and retailers are showing strong resilience, maintaining profitability expectations despite pressure on margins. This combination of caution and strategic commitment suggests that these sectors are well positioned to take advantage of future growth opportunities,” says Mark O’Bornick, Director at Analytiqa.
