Polish Consumer Confidence Weakens Slightly in July 2026

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Polish consumers’ assessments of the current situation deteriorated slightly in July 2026. The current consumer confidence indicator fell to minus 10.2, mainly because of a weaker assessment of the country’s economic situation. At the same time, expectations for the coming months improved, and the leading indicator rose to minus 7.3. Both readings remain negative, but are clearly better than a year earlier.

Consumers’ assessments of the current situation deteriorated slightly in July 2026. The current consumer confidence indicator fell to minus 10.2. At the same time, expectations for the coming months improved, and the leading indicator rose to minus 7.3.
−10.2 current consumer confidence indicator in July 2026
−7.3 leading consumer confidence indicator
+3.8 year-on-year improvement in the current indicator compared with July 2025

In July 2026, consumers’ assessments of the current economic and financial situation deteriorated. The current consumer confidence indicator, referred to by the Polish abbreviation BWUK, stood at minus 10.2 and was 0.3 points lower than in June.

At the same time, consumers assessed the outlook for the coming months slightly more favourably. The leading consumer confidence indicator, or WWUK, increased by 0.4 points to minus 7.3.

Both indicators remained below zero. This means that pessimistic respondents continued to outnumber consumers who assessed the situation optimistically.

How should the indicators be interpreted? BWUK and WWUK can range from minus 100 to plus 100. A positive reading means that optimistic consumers predominate, while a negative reading indicates that pessimistic assessments prevail.

Current sentiment slightly weaker than in June

In June 2026, the current consumer confidence indicator stood at minus 9.9. In July, it declined to minus 10.2. The month-on-month deterioration was therefore small, although changes in the indicator’s individual components were more varied.

The assessment of the country’s current economic situation deteriorated the most. Its balance fell by 2.7 points, from minus 20.7 in June to minus 23.4 in July.

The assessment of households’ future financial situation also fell by 0.8 points. By contrast, assessments of the current possibility of making major purchases and of households’ past financial situation improved.

Change in components of the current indicator in July
Change compared with June 2026, in points
Current possibility of making major purchases
+1.7
Current financial situation of the household
+0.3
Future economic situation of the country
+0.1
Future financial situation of the household
−0.8
Current economic situation of the country
−2.7

Sentiment clearly better than a year earlier

Despite the slight month-on-month deterioration, the current indicator was significantly higher than a year earlier. BWUK stood at minus 14.0 in July 2025 and at minus 10.2 in July 2026, an improvement of 3.8 points.

All components of the current indicator improved over the past twelve months. The change in the assessment of the possibility of making major purchases was particularly pronounced. Its balance rose from minus 10.7 in July 2025 to minus 1.6 a year later.

Current consumer confidence indicator
Monthly values from July 2025 to July 2026
0 −4 −8 −12 −16
Jul 25 Aug Sep Oct Nov Dec Jan 26 Feb Mar Apr May Jun Jul
BWUK
WWUK

Assessments of the future improved slightly

The leading consumer confidence indicator increased to minus 7.3 in July from minus 7.7 in June. This indicator describes expected trends in individual consumption over the coming months.

Assessments of the possibility of saving money over the next twelve months had the strongest positive impact on its value. The corresponding balance increased by 4 points, from 12.3 to 16.3.

The assessment of the country’s future economic situation also improved slightly. At the same time, expectations concerning unemployment and households’ financial situation deteriorated.

Change in components of the leading indicator
Change compared with June 2026, in points
Possibility of saving money
+4.0
Future economic situation of the country
+0.1
Future financial situation of the household
−0.8
Expected unemployment level
−1.4

The possibility of making purchases receives the best assessment

Among the components of the current indicator, the assessment of the possibility of making major purchases recorded the relatively best result. Its balance stood at minus 1.6, compared with minus 3.3 in June.

Consumers assessed changes in the country’s economic situation over the past twelve months most negatively. The balance of responses stood at minus 23.4.

Component of the current indicator June 2026 July 2026 Monthly change
Household financial situation over the past 12 months −6.3 −6.0 +0.3
Household financial situation over the next 12 months −1.9 −2.7 −0.8
Country’s economic situation over the past 12 months −20.7 −23.4 −2.7
Country’s economic situation over the next 12 months −17.4 −17.3 +0.1
Current making of major purchases −3.3 −1.6 +1.7
Current consumer confidence indicator −9.9 −10.2 −0.3

Concerns about the war in Ukraine increased slightly

Statistics Poland also asked respondents how the situation in Ukraine affected their answers concerning consumer sentiment. A moderate impact was reported by 41.5% of respondents and a significant impact by 9.9%.

In total, 51.4% of respondents reported a moderate or significant impact. For 48.6%, the situation in Ukraine had no impact on their answers.

Impact of the situation in Ukraine on consumers’ responses
Breakdown of responses in July 2026
9.9%
41.5%
48.6%
Significant impact
Moderate impact
No impact

The share of people reporting a significant impact of the situation in Ukraine fell from 11.4% in June to 9.9% in July. At the same time, the proportion reporting a moderate impact increased from 41.0% to 41.5%.

22.2% of respondents see a major threat to the economy

For 22.2% of respondents, the situation in Ukraine posed a major threat to Poland’s economy. A moderate threat was reported by 43.6%, a minor threat by 26.1%, and no threat by 8.1%.

Assessment of the threat to the Polish economy
Breakdown of responses in July 2026
22.2%
43.6%
26.1%
8.1%
Major threat
Moderate threat
Minor threat
No threat

7.6% fear a major impact on their personal finances

Regarding their personal financial situation, 7.6% of respondents reported a major threat related to the situation in Ukraine. This was up from 6.2% in June and 5.3% in May.

A moderate threat was felt by 25.9% of respondents and a minor threat by 35.3%. No threat was reported by 31.2%.

Threat to personal financial situation
Comparison of the share of “major threat” responses
May 2026
5.3%
June 2026
6.2%
July 2026
7.6%

Most employed people do not fear losing their jobs

Among employed respondents, 54.6% said they did not fear losing their job or having to cease their own business activity because of the situation in Ukraine.

The answer “probably not” was selected by 30.6% of employed respondents. The possibility of losing a job was acknowledged by 8.9%, while 2.3% expressed a definite concern. The remaining 3.6% had no opinion.

Concerns about losing a job or business
Responses from employed people in July 2026
2.3%
8.9%
30.6%
54.6%
3.6%
Definitely yes
Possible
Probably not
No
No opinion

22.8% see a major threat to Poland’s sovereignty

For 22.8% of respondents, the situation in Ukraine posed a major threat to Poland’s sovereignty and independence. A moderate threat was reported by 40.5%, a minor threat by 27.7%, and no threat by 9.0%.

Compared with June, the share of people reporting a major threat decreased, while the group assessing it as moderate or minor increased.

The survey covered more than 1.300 respondents

The consumer confidence survey was conducted from 6 to 15 July 2026. A total of 1.311 interviews were completed.

The current consumer confidence indicator is the average of assessments of the household’s financial situation, the country’s general economic situation and the possibility of making major purchases.

The leading indicator takes into account expectations concerning households’ future financial situation, the country’s economic situation, unemployment and the possibility of saving money over the next twelve months.

Data source: Statistics Poland, “Consumer confidence – July 2026”, published on 22 July 2026.

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