On the Polish market, approximately 90 percent of employers currently offer non-salary benefits as a standard motivational element. Among the most popular benefits are health care packages, sports cards, and gift cards and vouchers, which are an attractive motivational addition for employees. Sodexo Benefits & Rewards, one of the leaders and pioneers of this market, has embarked on a rebranding and change of strategy. The popular brand is now replaced by Pluxee. “This change is a natural and very good step in the development of our organization. We are opening a new chapter in the book titled ‘leader in the non-wage benefits market in Poland’,” says Arkadiusz Rochala, General Manager of Pluxee Polska.
“After 25 years of presence on the Polish market, Sodexo Benefits & Rewards has changed into the Pluxee brand, a modern, joyful, fintech brand with a high dose of innovation and technology. This change is a natural step in the development of our organization, not only in Poland, because it is a global change,” Rochala tells Newseria Biznes agency.
Globally, Sodexo is a company on the prestigious Fortune Global 500 list, operating in 53 markets, employing about 422,000 people, and serving approximately 100 million consumers daily. Last year, it generated consolidated revenues of 21.1 billion euros. Its activity was based on four pillars: food services, comprehensive real estate service, workplace management, and the most known – Sodexo Benefits & Rewards, specializing in loyalty programs and non-salary benefits for employees. The motivational tools offered by Sodexo – such as a premium card, coupons and gift cards or food cards – have been very popular, with several million issued in the Polish market so far.
In April this year, Sodexo announced its intention to go public, and two months later, the company began a global rebranding and transformation of its brand. As part of this process, the Sodexo Benefits & Rewards company was spun off from the entire group and formally changed its name to Pluxee. This change, which also took place in Poland, is aimed at, among others, allowing it to stand out more on the dynamic market and better respond to the changing expectations of customers and their employees.
“We are entering with a brand that carries a lot of innovation and freshness,” announces the General Manager of Pluxee. “This change is a natural step for Sodexo to grow even faster and better and deliver daily pleasures to our employees and our customers’ employees.”
As a fintech operating in the field of HR, marketing and sales, Pluxee aims to allow clients to better promote their image as an attractive employer, offering innovative and personalized solutions – from meals, through culture, gifts, to wellness and mobility.
“This is a change based on a technological axis. We are investing a lot in modern digital solutions, starting with the offer, beautiful prepaid cards, largely virtual, in fantastic colors, but also all changes in the back-office, ie processes, the way of customer service so that our clients and users are satisfied,” emphasizes Arkadiusz Rochala.
By the end of this year, the Pluxee brand, created in collaboration with the Conran Design Group (Havas Group), will be gradually implemented in 31 countries in which it operates. The brand serves about half a million companies in total. The brand plans to further develop innovative solutions for sales, marketing and HR, including the form of “pleasure cards” for employees as a motivational tool.
“We look at the market in such a way that giving non-salary benefits means giving employees a little pleasure every day, improving their quality of life. In this, the Pluxee brand will specialize and of course strengthen the current position of market leader in Poland, which we achieved jointly with Sodexo,” says the brand’s general manager.
As part of the strategic plan for 2025, Pluxee plans to intensify its activities in the segment of food benefits, especially in the SME sector, and also to expand its offer in the field of wellbeing and solutions that increase the purchasing power and engagement of employees. The brand also wants to implement innovations, among others, in the field of cashless payments and provide clients and their employees with easier access to their services through a single digital platform.
To achieve these goals, Pluxee will invest at least 10 percent of its annual turnover in new technologies by 2025. The brand will also have its own board and dedicated resources to implement its strategic plan.
“The brand’s future is definitely the continuation of growth that we achieved with Sodexo, that is, 50,000 serviced companies, four million users who trusted us, a very high NPS index, that is, customer satisfaction – these are very good foundations that we are starting from, but we want to go further. In the long term, we are very much looking at the market for the co-financing of employee meals. It has very good legislation and currently favors employee trends, and employees really want this solution. With the new brand, we want to maintain a leading position in this market and plan to achieve even greater growth. So I believe that Pluxee will be a leader in funding meals in the employee market in the future,” forecasts Arkadiusz Rochala.
In the Polish market, the name Sodexo Benefits & Rewards has already been formally changed to Pluxee Polska. The company emphasizes that this change does not affect its relations with customers, i.e. the validity of the concluded contracts and legal continuity.
