Vivid Games has signed a contract with a Polish FMCG company. Relying on the experience gathered from developing previous games, the company will create a free-to-play endless runner game based on the IP of a well-known FMCG brand. The brand owner will pay $250,000 USD for the production and will also cover the cost of updating the title.
For Vivid Games, the business partnership with the confectionery brand owner is another step in implementing their strategy, following the contract signed with BoomBit S.A. in July.
“As I promised, we remain focused on implementing our strategy. This latest partnership offers the company a new type of experience and opens up synergistic prospects. For the first time, we will create a game based on a well-known brand that physically exists in a completely different sector than Vivid Games. This is a learning experience which will undoubtedly be useful in promoting and developing the Real Boxing universe. I believe it will also help us to bring our own IP beyond the digital world. When the new game reaches testing stage, we will disclose more details about the new partner. The funds obtained from this contract will strengthen our financial liquidity and will enable the development of bespoke capabilities within the production team. We are open to more contracts of this kind. It is important for me to establish a solid, financial basis for the company’s further development” – points out Piotr Gamracy, CEO of Vivid Games.
